Welcome

SEO (Search Engine Optimization) search engine optimization refers to the techniques used to increase the likelihood that your website will be found on the Internet. One of the most important factors for optimizing the website is writing articles. Original, effective and useful content is a key element of any website, as this is how it is found on the Internet.

Therefore, the quality of content is essential to the website. In addition, it is also important that certain techniques are used to increase the success of attracting visitors to these articles. Here are the basic methods of writing an appropriate and effective SEO article.

Use keywords

The basic element of website search engine optimization are the keywords. Internet users type these words or phrases into search engines and as a result get articles that contain these relevant words or phrases. This article deals with SEO writing and it contains keywords such as SEO articles and SEO content. These search terms can be entered into search engines and found by this article and thus by the website.

However, in order to make smart use of the keywords, you must understand that every internet user is doing a different search. To find the content of this article, he can enter completely different words than expected. This problem is solved by using the Keyword Tool. There are plenty of such tools available, and the most popular is the Google Adwords Keyword Tool or Overture. These tools generate alternative words or phrases and rank them according to popularity, competition, etc.

In order to achieve the maximum of the article, it must remain concise and focused on relevant topics. It should be noted that each of these tools uses its own unique conditions. As a general rule, keywords that are popular and without big competition are the best choice.

Density of keywords

Keyword density refers to the number of repeated keywords relative to the total number of words in the article. It’s important that keywords are adequately repetitive.

However, on the other hand, the article should not be cluttered with keywords. Articles loaded with keywords and non-quality content are written exclusively to increase your visit to the website. This does not constitute extreme SEO and should be avoided at all costs. The keyword density in the article should be about 5%.

Organization

It is extremely important that articles follow a particular format of writing that is coherent and easy to understand. The recommended format is:

• Introduction (one paragraph)
• Body (two to four paragraphs)
• Conclusion (one paragraph)

The normal number of words for an SEO article is from 300 to 600 words. If it is shorter you can lose the point of the article. If it is longer, there is a chance that the readers get tired of reading it. If these techniques are used to write an article, you will easily notice that the attendance of the website has increased drastically. As such, your website will have a much greater chance of being found online.

SEO is a shortcut from “Search Engine Optimization”. SEO optimization of the site implies a series of activities that are undertaken with the aim of making the client’s website better ranked on the globe and thus achieving as many organic, natural free visits to the site.

It’s hard to explain to the company’s owners what SEO is, and it’s even more difficult to explain why they need it, although awareness has been raised recently about at least one step. Following their competition as they progressed, they realized that they had to take additional measures to do so. The easiest answer would be: if your site is not on the first pages in Google search, you do not have it. Nobody knows about you and your business.

How does it all work?

Let’s start from the beginning: when someone enters in the search box a keyword, a word that determines a name, product, service, or whatever it takes, the search engine throws out a lot of URLs of sites that are in some way related to that keyword.

Since there are several billion sites in the virtual world, Google has managed to first set up an algorithm that has pushed the most relevant sites to the first page of the search engines. Only a few people know fully what all this algorithm is watching and counting when positioning a site. This information is kept confidential so as not to manipulate and build sites on the first page that do not deserve it.

A lot of clients require employees to constantly open the site and click on it. From the previous sentence, you may have realized that this is not possible.

Why is SEO important?

Of course, the information is not all classified as secret because, in order for Google to be the best search engine there is, he must give SEO guidelines to webmasters so they know what they need to in order to position their site well.

But the average user of google searches is not interested in that, he wants the relevant sites for the keyword he typed, he will not see all the sites that are listed, but will focus only on a few first-ranked. The 67% of people looking for a term look at the top 5 ranked sites, and that’s it, the logic is simple: better positioning leads to increased traffic that brings better rating, better rank and better position to more potential clients, and this leads to higher sales and earnings, which why all companies want to be as close as possible to the top.

The precondition is that you have a high-quality content on the site. You did not do anything by bringing a lot of people to the site and if you do not have a quality service. If a site is for example on 3, 4 or 5 pages, no one will see it, no one will buy anything from it, and it will remain unknown.

People think that “placement” and ranking of their site on the first pages is given for granted and that this is in some way implied. They don’t know that behind it is a lot of continuous work, knowledge and time.

There are two groups of activities, and this is all that you should know about them.

On page SEO

This is what is done on the site itself, in its code. There are a few things to think about:

1. Planning, designing and creating the structure of the site;
2. Finding keyword research;
3. Writing content and text regarding the rules of SEO
4. Setting the heading hierarchy;
5. Selecting images and optimizing them;
6. Setting up JS scripts and SEO plugins, meta description, meta tags, proper tagging, etc. ;
7. Setting internal links, and anchor links;
8. Installation of sitemaps;
9. Flexibility with different devices.

Off-page SEO

These are activities that work outside the site, it is the promotion and advertising of the site, with the goal of reaching as many visitors as possible. This is achieved in the following ways.

Building links to the site (link building). These links are not any links. They should be as good and relevant as possible, in other words, they should come from popular sites.

Working with social networks (Facebook, Youtube, Google+, Instagram, LinkedIn, …). Google loves social networking. It all tells you about the quality of your content and will surely consider, if the quality is shown, to rank your text on google. It is necessary to pay attention to both on-page and off page techniques, one without the other does not go. You can have a perfectly designed website, but if there is a lack of promotion, internet traffic will be insignificant.

Blackhat – attempts to deceive

There are also shortcuts, techniques that are not allowed (black hat SEO), and through which the site can quickly reach the high position, but Google and other search engines are getting better in recognition, new algorithms (Panda, Penguin, Hummingbird) and if you get caught, your site is punished, falling in rank, and the only thing left is designing a new site. For renowned firms who are self-supporting, it’s a disaster, so it’s best to stick with honest and correct stretches (white hat SEO) that do not deliver results so quickly, but in the long run, they bring success.