Selecting an SEO company can be a tricky thing.† With so many self-proclaimed experts in the industry, you can quickly find yourself in a bad situation, both financially and also in regards to the health of your website.† Let’s make sure this doesn’t happen to you.† In this short but informative post, we will share our top 5 tips you should use when selecting an SEO company.
Top 5 Tips For† Hiring an SEO Company
Conduct a face to face interview, either in person or by internet meeting.† Since there is no shortage of shady suspects in the SEO business, take the time and make the effort to have some face to face time prior to making any type of arrangement or paying any types of fees.††If a business is totally transparent, they will have no reason not to want to get to know the people they will be working for.† It would be a serious red flag if the SEO refused to conduct a face to face.† This is a great time to probe him or her to see if they possess the qualities you are looking for.
Reviews.† This is probably the same no matter what type of business you are thinking about hiring.† Just like when you are searching for an auto mechanic, a dentist, or any other type of business it only makes sense to take a few minutes to read some reviews before doing anything else.† A reputable SEO company will have reviews from real people that they have worked with or are working with.† The best place to check for this are sites like Google, Facebook, the BBB, Yelp and any other top online business listing directory.† Chances are good that if this company has burned someone, you will find it online.
Set your Goals.† If you do not have a clear understanding of what you need to improve on or what you want to rank for it will be hard for an SEO to meet your needs.† Sometimes your best choice would be to start over, with a new website and all, while others you might just need some simple on-page tweaks and a sound off-page strategy put into action.† Prior to making payments, you should take a look at where you are and decide where you want to go.† This will not only help you but also help the professional you hire do the best work they can for you.
Set a budget.† You know your business better than anyone else, and take a little time prior to a face to face to clearly define your budget.† SEO work can range from a few hundred per†month to a few thousand, depending on certain variables like your niche, your site, your location etc.† If you have a dental practice in Los Angeles, chances are you will need to invest up to thousands per month for 6-12 months to achieve page 1 rankings, depending on where you are starting from.† On the flip side, if you are a roofer in a town of 20K you can expect to pay much less because the scope of work is much smaller and fewer resources will be required to get good results.
Go with your gut.† You have built a successful business, to the point of where you are considering SEO as a marketing strategy.† Obviously, you have made sound business decisions to this point, so there is no need to change things up.† Read reviews, have a face to face, establish your goals, set a budget, and ultimately make your decision.† At this point, if you feel you and the SEO you will work together then pull the trigger.† If you are hesitant in any way, take†more time, maybe schedule another face to face, and do whatever you need to do, even if that means starting your search over.
If you folow the steps in this post, hiring an SEO company will become much less stressful and chances are good you will make the right decision.† We know that this decision can be difficult, and hope that the information you have read here has helped set you on a path so you can go in feeling ready to make that decision.